April Rumschlag

The Socializer

Social Media | Brand Strategy | Administration Assistant 

Hi, I’m April. I started with Lucid & Luxe in May of 2021, assisting in Social Media,  Brand Strategy, and Administration tasks.

I love helping clients discover more about their brand foundation—their point of view, their unique value proposition, and their what, why, and how. It’s exciting to dig deep into a brand and think outside the box, helping clients see their company as their audience does. Researching a client’s competition both on their website and on social media is also extremely satisfying because it helps us see what’s missing in the industry and invent ways our clients can fill in the gap and stand out.

With social media, I get to assess ways that our clients can grow their Instagram accounts and get in front of their audience with great content, successful hashtags, and great visuals. It’s very rewarding to work closely on important facets of projects like Brand Foundation and Social Media, and I’m so thankful to be a part of this team.

I live in Toledo, Ohio with my husband Phil of 13 years, our 3 handsome, sweet, rambunctious boys- Josiah, Isaac, and Silas, and our dog Sam.

In 2015, we were on the HGTV show House Hunters, where we bought the home we still live in today. I was born and raised in Toledo, where the famous slogan “You Will Do Better In Toledo” is posted virtually anywhere you look.

My own personal slogan says to love where you live because I believe that YOU can do better wherever YOU are! Most of my days consist of good quality family time, neighborhood walks with Sam the dog, fun nights out at my favorite local Breweries, and playing board games.

Meet the rest of the team.

Rachel Lahlum

The Organizer

Production Manager
Client Support
Brand Photographer

Tim Liversage


SEO Specialist
Technical Support

Megan Heppner

The Visualizer

Brand Identity
Graphic Design
Brand Strategy

Marie Frederickson

The Communicator

Copy Creation
Brand Voice
Content Strategy

Sam Groe

The Film Maker

Video Content Strategy
Drone Footage

Hannah Vold

The Administrator

Account Manager
Client Relations

Leanne Reichhoff

The Catalyst

Web Design & Development
Project Manager
Creative Director

Kelsey Bergstrom

The Builder

Web Design
Web Development
Client Support Assistant